A launch film for Qamar, a residential tower in Dubai. A London couple arrive for their first weekend in the apartment they bought off-plan. In London he checks his watch. In Dubai he takes it off. On Sunday morning, with the car to the airport booked for six, he picks it up, and puts it back down. Nothing is explained and nothing is sold. The tower is simply the place where he chose to stay.
One film. Every room it enters
The sales suite, the website, the buyer’s phone. STAY was composed for each of them, so what opens the preview in London is what a buyer watches on the flight home.
Launching a development?
We make the film your sales suite opens with, the campaign around it, and the content that keeps a launch alive until completion. Private previews for developers and agencies on request.